Changes Corporate Identity to HLP Klearfold™Changes Corporate Identity to HLP Klearfold™
Rebranding of plastic folding carton producer coincides with addition of Klearfold veterans to North American management team.
HLP Packaging is now HLP Klearfold. The North American affiliate of Hip Lik Packaging Products (Hong Kong), the world’s largest and most experienced producer of plastic folding cartons, has a new corporate identity following acquisition of the Klearfold trademark from MeadWestvaco Corporation (MWV).
"We are pleased that HLP will carry on the Klearfold visual packaging legacy,"said John Perkins, Vice President, Beauty and Personal Care, MWV, who helped negotiate the sale. “HLP is well-positioned to extend the heritage of the Klearfold brand, and we wish them well as they move forward as HLP Klearfold.”
Underscoring the company’s rebranding is the addition of two key executives from MWV’s former Klearfold business to the HLP Klearfold North American management team: Steve Frazier, Vice President, North America, and Pat McGee, Director of Marketing. Steve ran Klearfold’s North American operations and later became AGI/Klearfold General Manager, while Pat was responsible for marketing of the Klearfold brand for nearly 10 years.
"We are pleased to be able to continue flying the Klearfold flag as we grow our visual packaging business in North America," notes Frazier. "HLP Klearfold is well established in the North American market and is well positioned with proprietary technologies and top quality design and production capabilities. We believe that we are the best custodian of the Klearfold brand and look forward to carrying on the Klearfold tradition of creativity and innovation. We will continue to invest in the best printing capabilities and have begun a vertical integration program to ensure that we always use the best box-grade plastic materials available.”
Radio frequency (RF) creasing of plastics is another specialty of HLP Klearfold. “Our Soft Crease® technology produces cartons that are durable, set up easily, and can be filled either by hand or in high speed automated applications,” states McGee. “We’ve also pioneered RF creasing on environmentally preferable APET and RPET.”
For more information, contact: HLP Klearfold, 75 Maiden Lane, Suite 608, New York, NY 10038, (888) 457-7225, www.hlpklearfold.com .
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